Nike is famous for their motto “just do it.” People love it! It's very appealing to think that it takes "just" one step to get the "thing" done, and that by trying hard you will be able to get started and complete the "thing".
I have a big problem with that slogan. Every time that I see it, I am reminded of all the times in my life when I have tried so very hard to, "Just do it.” It very rarely worked. After fifteen or so years of failing, then trying harder, then failing again, never giving up...I was completely demoralized.
The problem is that the "Just do it" motto implies that:
If you try hard enough, then you will succeed. (It is your fault for not trying hard enough)
if you really wanted to do it, you would (therefore you must not really want to do it)
There are no other steps to take before you can start the task.
For a long time, my inability to keep up with very simple tasks was a source of shame. Not anymore, because now I know that it has nothing to do with trying harder and everything to do with the way my brain is wired.
The ADHD Brain Works Differently
Most non-ADHD people can make themselves get started on boring tasks by thinking of the consequences of not doing the task. In other words, the more important the task is, the easier it is for them to start and complete, no matter how boring it is.
The ADHD brain works a little differently in that anticipating (relatively immediate) positive outcomes lowers the barrier to task initiation more than anticipating negative outcomes does. For us, the importance of the task (avoiding negative consequences) plays a relatively minor role in helping us to get started.
In addition, boredom can be almost intolerable (and for some ADHDers, it is physically painful). This makes it doubly hard to get started on a task that we expect to be uninteresting.